Lecture note on attitude, beliefs and values
Debdulal Dutta Roy
Indian Statistical Institute, Kolkata
Attitude: Attitudes may be viewed as learned cognitive, affective, and behavioral predispositions to respond positively or negatively to certain objects, situations, institutions, concepts and persons.
Opinion: is the overt, conscious, verbal demonstration of attitude. It is less central, more specific, more changeable, and more factually based.
Value: is a shared, enduring belief about ideal modes of behaviour or end states of existence.
STUDY OF VALUES
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